Finding the right candidate to fill a position in your organization can be a challenge. Vetting a candidate for the skills that match your position and a personality that is the right fit for your organization can be vexing.

Increasingly, one of the easiest ways to vet a candidate is to do a quick search online and look up their social media presence. While many may agree that your personal life and your work life should be separate, more and more employers are taking action against employees over something that they’ve posted to social media. As well, hiring managers are scanning social media for the profiles of potential candidates and making judgments on what they find.

Not only are you required to educate yourself in the skills of the trade you plan on pursuing a career in but now you also need to become a personal social media manager to carefully cultivate an online persona that is attractive to employers as well.